I’m a Bay Area UX designer with 20+ years of experience building teams and creating products that balance empathy, data, and business needs.
I’ve led consumer and enterprise initiatives that help people express themselves, connect with loved ones, grow businesses, and save lives. I love people, products, and the work I do!
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Empathy and respect are at the core of any good product team. Understanding customer and user needs gives the team purpose and direction, while a healthy culture ensures people feel trusted, safe, and empowered. Great work comes from environments where people are heard, challenged, and aligned to a clear vision they can own.
Successful product design requires more than user research—it must also be shaped by data and its broader business impact. A holistic view of problems and opportunities leads to better design choices, smarter solutions, and seamless alignment across product and leadership teams.
Great products still start with understanding people. AI just helps us get there faster -- compressing discovery cycles, accelerating ideation, and unlocking experiences that weren't buildable before. I've led teams using AI to do all three, without losing sight of what we're actually designing for.
